LÄRABAR Kid Brownie
Food styling + lettering, photography & Strategy + Design
LÄRABAR Kid Brownie™ is the brand’s first product created exclusively for kids. For the launch of this new product, I developed a full suite of assets that rolled out across a variety of both digital and print channels. My goal was to capture the attention of parents shopping for their children through:
Differential key messaging (compared to other products in the category)
A cohesive look & feel with current brand creative, along with an added element of whimsy
Social: Instagram & Facebook
