Muir Glen: California Grown

CREATIVE STRATEGY, GRAPHIC DESIGN, FOOD STYLING & PHOTOGRAPHY

The Muir Glen California Grown campaign focused on the unique benefit of the product - unlike other canned tomatoes, Muir Glen’s tomatoes are California-grown and harvested from the peak of the Summer season. I built a campaign strategy with a test and learn mindset, designing three distinct content directions: recipe-focused, product-focused through photography and product-focused through graphics. These assets were used across a variety of paid digital channels, including social and e-commerce.